VP Growth
San Francisco
Expert
Posted a month ago
We are searching for an experienced and ambitious leader to take on the challenge of scaling our Growth department through and beyond our next phase of growth. As our VP Growth, you’ll build and oversee our team and strategy to deploy budget against new member acquisition targets. You will set big, scary targets and recruit & develop a team of high-performance channel-specific managers.
 
This is a business-critical role that will be given significant autonomy, budget, and support—your job will be to serve as the voice of ambition in our team and will define Italic as a growth, data, & performance-oriented organization for the years to come.

Requirements

    • 10+ years of experience in performance marketing and media buying, with experience in direct responsibility for both small as well as large budgets that tie to revenue targets
    • Endlessly curious about performance marketing—you spend your evenings reading and thinking about performance, and you’ll do anything to gain an incremental edge over the algorithm
    • Ruthless about optimization, process, and prioritization—people know you as exceptionally organized and detail-oriented
    • Deep understanding of marketing technologies; you have proven experience in attribution and you evaluate channel effectiveness through a portfolio approach
    • Strong communication skills and demonstrated experience in leading and motivating a team through ambiguity and inevitable ups and downs
    • Ability to both think strategically as a leader and execute tactically as an IC
    • A deep love for both the thrill of early-stage startups and the challenges that come with scaling
    • Kind, goal-oriented, and direct; you aren’t afraid to share your mind, but make sure to empower your team and peers

Responsibilities

    • Build short-term (30, 90, 180 day) and long-term (1, 5, 10 year) Growth goals and strategies based off of the company’s mission and vision and communicate this with your team and the rest of the company
    • Define KPIs for Growth, assign to teams, and track performance / ensure accountability and responsibility
    • Closely monitor Paid Acquisition and provide tactical execution strategies, mentorship, and guidance for the team to develop
    • Empower the Growth Product team and ensure that the Technology features are triaging on a consistent basis with a strong foundation of high-frequency experimentation and evaluation
    • Work with Technology, Marketing, and Analytics to improve our marketing technology and attribution stack to ensure a high fidelity of measurement accuracy
    • Partner with Creative to build an ever-improving workflow to consistently request, utilize, and deliver feedback on new creative assets
    • Develop a strong relationship with Marketing to ensure proper attribution and measurement of brand lift and effects of marketing campaigns on paid acquisition and/or growth product
    • Monitor the efficacy of our paid acquisition channel mix, fulfillment centers, and carrier partners to provide better recommendations and benchmarking between vendors.
Italic
The next generation "Everything Store"
Size:  51-100 employees
Year Founded:  2018
Investors
Charlie Songhurst
Scott Belsky
Ludlow Ventures
Global Founders Capital
Inovia Capital
Index Ventures
Heartcore Capital