Senior Lifecycle Manager
New York City
Mid-level
Posted a month ago

Please read: This is an in-person role based in New York, NY. To be considered, you must attach a resume and send a cover letter to people@getmaude.com

As maude’s first retention marketer, you will combine analytical rigor with emotional storytelling to deliver on a retention strategy that ensures we’re sharing the right message at the right time and building evangelists out of our existing customer base. To make this happen, you’ll develop a deep understanding of the maude brand, assess our consumer journey, and manage multi-channel lifecycle marketing programs across multiple channels, working closely with acquisition. The ideal candidate has extensive knowledge in cohorts and segmentation, takes a people-first approach to marketing, and is a thoughtful strategist and executor who thrives on building customer loyalty. This role will report to the CEO.   

Responsibilities

  • Retention strategy: Define, own, and drive the lifecycle retention strategy, leveraging email, SMS, loyalty, and push channels from lead generation to engagement,  ensuring best practices are implemented to maximize deliverability and maintain appropriate segmentation.

  • A/B testing roadmap: Build and execute a testing roadmap while regularly sharing out clear performance, test results, best practices and key learnings with the team to improve growth  and optimize multi-channel messaging.

  • Best-in-class digital experience: Utilize customer insights to work cross-functionally across product, tech, and growth teams and optimize for the  best-in-class digital user journey. Uplevel the digital experience with updated promotions, merchandising, product page creation, and creative refreshes that encourage frequency and retention.

  • Consumer insights: Understand and report on customer behavior, sales data and customer feedback to create forecasting strategies that drive retention and LTV, based on both individual and cohort behavior.

  • Evolve channels: Expand and evolve our channels, staying ahead of best practices to ensure our strategies leverage the latest platform capabilities.

Requirements

  • Bachelor’s degree required.

  • 3-5 years of experience working in ecommerce, retention and CRM / email marketing, including content building, segmentation, A/B testing, and campaign automation.

  • Email marketing and SMS experience a must (we use Klayvio); Shopify+ experience a plus

  • Comfortable with Google Analytics and data tools (e.g. Looker).

  • SQL and HTML experience is a plus.

  • Background in a data-driven approach while equally understanding brand-building. 

  • Highly proficient in Microsoft Excel, Google Suite, and project management tools like Airtable.

  • Mastery of communication and writing to maintain an efficient and productive process. 

  • Knack for being resourceful and breaking traditional barriers to identify opportunity and challenge the paradigm.

Benefits

  • Competitive salary and equity.

  • Generous vacation.

  • Health, life, commuter, vision, dental benefits.

  • Will work from our pet-friendly Williamsburg office.

  • 9:30-6:30 M-F working hours. 

  • Cultural outings (think: Smithsonian, Nitehawk Cinema, sailing).


About Us
Launched in April 2018, maude is an essentials brand on a mission to make intimacy better through quality, simplicity, and inclusivity. Working closely with familiar factories, each of maude's body-safe products are made to be both easy-to-use and to elevate an everyday experience. Featured in 800+ publications including The New York Times and Forbes, maude was voted one of CircleUp's 25 and was heralded as “redefining the sex essentials industry for modern consumers.” Backed by investors including True, CASSIUS, RRE and Dakota Johnson, maude is on a mission to make sexual wellness better for all. 

maude
maude is redefining the sex essentials industry for modern consumers to make intimacy better—for all people.
Size:  1-10 employees
Funding Level:  Early-stage Startup
Total Amount Raised:  4.2 M
Year Founded:  2018
Investors
CASSIUS Family
VU Venture Partners
True.
RRE Ventures
XFactor Ventures
Venture University