Lead Digital PM
New York City
Mid-level +1
Posted a month ago


Umamicart is an online grocer, delivering your favorite Asian groceries directly to your doorstep. We make it more convenient for our customers to find their favorite Asian ingredients, while celebrating the makers, producers, and suppliers behind the brands and products we carry. Our team is customer-obsessed, analytical, and hyper-focused on building a best-in-class online shopping experience. Join us to carry out our mission of making the amazing products we carry available to hungry customers across the country


  • Be an integral part of a passionate, hungry, and fast-growing team
  • Join us to celebrate Asian American culture through food, champion the people behind the food, and take part in supporting initiatives that support and advance our communities
  • Be ready to join a team of foodies and enjoy a generous Umamicart employee discount on every order
  • Health insurance: Health, dental, and vision coverage


Landscape knowledge:

  • Gain a deep understanding of the food e-commerce landscape, consumer behavior, main areas of friction and opportunity

Customer knowledge:

  • Leverage data, customer research and competitive research to support product ideas and advocate on behalf of the customer
  • Analyze customer behavior and develop hypotheses for A/B testing plans to optimize browsing and shopping experience. Use quantitative and qualitative data to inform product decision making

Product leadership:

  • Define the essentials of a business case for any product development: use cases, KPI targets, financial benefit, costs and risks, competitor landscape, industry standards
  • Brainstorm and research approach to implement prioritized feature. Write clear product specifications that are understood by all key stakeholders
  • Define, implement, and report on KPIs when releasing new features to quantify the impact of the change. Lead monitoring of KPIs to support the ongoing optimization of our e-commerce funnel
  • Lead the prioritization of product features in conjunction with CEO. Lead coordination across design, engineering, marketing, and other business areas to define, implement and launch prioritized features
  • Implement product management workflows and frameworks to support the company's growing needs. Teach frameworks to other team members that may collaborate in product feature design and prioritization

Testing and releasing:

  • Launch features when ready, document and train customer facing team on using such features
  • Oversee testing with engineering team to ensure bug free releases


  • Organize daily and weekly schedules to accommodate for the Engineering team being in a different timezone


  • Passionate about food, home-cooking, and celebrating and championing Asian American cuisines and food producers
  • 4+ years of digital product owner/ manager for e-commerce products (high-growth startup experience preferred), and demonstrated track-record of leading the development of features that are critical to the company's success
  • Empathic and customer focused; adept at reading people's needs and understanding customers. An advocate for the customer and their experience on our site
  • Highly analytical; naturally drawn to make decisions levering data and research to ensure we are addressing customer needs and solving their problems
  • Detail-oriented; natural planner, considering every step between product ideation to launch with granular timelines, risks, and dependencies
  • Nimble and flexible; happy to work with a range of timelines and pivot when things don’t go as planned
  • Ability to independently identify the root cause of an issue and come up with possible short term work-around and long term fixes
  • A self starter that is resourceful and able to act autonomously; not afraid of getting your hands dirty or to be the first to tackle a new challenge
  • Excellent communication skills; effectively to both technical and non-technical stakeholders
Umamicart is an online grocery store delivering hundreds of favorite Asian products and ingredients.
Size:  1-10 employees
Funding Level:  Early-stage Startup
Year Founded:  2020
FJ Labs