Position/Title: Email Marketing Manager

Reports to: Senior Manager, E-Commerce

Location: Based in Portland, OR.

Seize a unique opportunity to play a crucial role at one of the fastest growing brands in Portland, Oregon. At Rumpl you will find a fast-paced, collaborative, and dynamic environment at the intersection of outdoor, lifestyle and fashion.

Rumpl is looking for an Email Marketing Manager to drive customer LTV. You will be a part of the Ecommerce team focusing on driving email signups, creating email campaigns, creating email flows, managing our Yotpo loyalty program, SMS, and driving customer engagement on other platforms like Facebook groups and Reddit.

As the Email Marketing Manager, you’ll spend your days bouncing between Klaviyo, working on new creative requests, connecting with the social media manager, and reviewing recent A/B tests on email and email pop-ups. You love metrics like open rate, days from signup to conversion, days to repeat, cart abandonment conversion, and LTV.

Requirements

Functional Responsibilities

• Work with Marketing and Ecommerce to develop email and SMS strategy, including email signups, campaign strategy, automations, calendar planning, segmentation, list building and more
• Own the creative brief development collaborate with the creative team on assets and copywriting
• Manage day-to-day email channel, including building, QA/proofing, scheduling, and reporting on campaigns and automated flows to the rest of the team
• Analyze email channel and customer data to uncover insights and make recommendations for campaign and flow optimization
• Have a collaborative process, starting with KPI goals, followed by segmenting, content direction, and timeline
• Partner with department leadership, growth marketing teams and agency partners on the development of integrated paid media campaigns and ensure email campaigns and flows reinforce digital ad campaigns
• Play an active role in contributing ideas in brainstorm sessions. Identify creative opportunities for experimentation across Rumpl.com, SMS, Email, and programmatic direct mail
• Ability to professionally balance the feedback from cross-functional partners and incorporate appropriate components into the final product
• Proactively self-manage and track next steps/follow-ups for project - you don’t need to be told what to do next
  
  
  

Required Skills/Abilities:

• 3+ years experience with Klaviyo, leading retention and engagement
• 2+ years experience with a loyalty program like Yotpo Rewards
• Comfortable with creative direction and working with designers on creative briefs
• Highly analytical, always pushing A/B tests to increase KPIs
• Familiarity with email best practices and protocols for deliverability
• Tapped into the ever-evolving digital space via newsletters, blogs, or Twitter
• Shopify Plus experience
• Detail oriented and extremely organized a must
• Exceptional time management, verbal and written communication skills
• Must be self motivated and possess an aggressive work ethic. No egos.
• Desire to work in a start-up environment, where iteration and learning is encouraged. No task is too small.

Benefits

• Flexible vacation policy
• Fully covered medical, dental, and vision benefits for employees
• Annual Donation-matching when company performance can support it
• 401(k) with 4% company match
• Generous employee discount
• Quarterly profit-sharing
• Priceless opportunity to work for an ambitious VC-backed startup with a highly motivated team that prioritizes rapid but responsible growth as a Benefit Corporation.