Associate Manager, Influencer Marketing

Position: Associate Manager of Influencer Marketing 

Reports To: Growth Manager 

Location: Los Angeles (preferred) / Remote (ok)  

About Sunday:

Unbox a better lawn. We’re a venture-funded, Boulder-based startup that’s reinventing the lawn and garden space through a consumer-centric lens of e-commerce and technology. Our approachable, data-driven service and products help Americans in every state turn their yards into verdant, sustainable ecosystems, without all the toxic stuff. (Think Method Home meets StitchFix - for Lawns!)

We are backed by a group of top-tier investors, and following our recent raise, we are looking for the right people to grow our core team. Together, we will redefine an industry by continuing to build cutting-edge products that help people and the environment. If you don’t want to take our word for it, check us out!

About the Role:

We've recently begun investing in influencer marketing to drive new subscriptions for Sunday. Now that the viability of the channel has been established,  we're focused on scaling. We're looking for a data-driven, performance-minded rockstar to play a major role in expanding our program. As the Associate Manager of Influencer Marketing you will play a huge role in shaping our performance influencer program. You’ll be partnering with creators large and small to run a program geared towards performance while helping to establish Sunday as the leader in the home, garden and outdoor space. If you’re obsessed with running innovative creator partnerships in an industry ripe for disruption, this might be the best next step in your career.

What You'll Do:

• Book Instagram/TikTok influencers to drive subscriptions for Sunday.
• Help to build and optimize a streamlined process to activate creator partnerships efficiently and effectively.
• Own outreach, negotiations, contract development, content review and execution  for the majority of our Instagram influencer relationships.
• Identify and vet new influencers to scale the program.
• Work with the legal & brand marketing team to ensure influencer content meets legal standards. Transparency and ethics are important to us.
• Drive how we measure success and learnings to continue to grow our influencer program
• Work closely with greater growth team, content marketing team, brand team, creative team and more to run world-class influencer executions 

What You'll Need:

• 1-2 years of experience in acquisition focused influencer marketing on Instagram 
• Great communication skills to foster the relationship between influencer and our brand
• Strong Analytical ability (you are well versed in using data to drive decision making)
• Proficiency in Excel/Google Sheets
• Detail-oriented and can juggle multiple projects and relationships at a time
• Collaborative and open to cross-functional ideas and work
• A curious mind, willing to dive deep and solve challenges not yet addressed

Nice To Haves:

• DTC Subscription Experience
• Understanding of other influencer marketing channels (Twitch, YouTube, TikTok)
• Experience with data warehouses (i.e. Google Big Query, Redshift) and data visualization tools (i.e. Looker, Tableau)

Why Sunday?

Perks

• Be a core member of a small, focused, innovative team
• Help make critical decisions that will drive success
• Health, Dental, Vision Benefits: covering employee premiums 100%; spouse/family 50%
• Unlimited PTO
• Equity: we believe all Sunday employees should share in our collective success
• 401(k) program

As a company rooted in nature, we deeply understand the benefits of diversity. We work to build a culture that attracts a diverse mix of talented people to help us bring lawn care out of the dark ages. We are committed to building a diverse, vibrant team that brings determination and passion to our work everyday.