About the job
About RayconRaycon is here to shake the consumer electronics industry to its core by proving that premium audio doesn’t have to price people out. We’re here to defy the industry by tailoring our tech to the people– giving them booming audio and luxurious comfort. By listening to our customers we’ve become one of the fastest-growing D2C brands out there (we’ve hit 1 million customers and on track to hit 2 million soon!). And best of all, we’re nowhere near done.
Our products have been co-signed by celebrities like P. Diddy, Justin Bieber, Migos, Snoop Dogg just to make a few. We’ve also gotten shout outs from Forbes, CNN, Mashable, Cheddar and Billboard.
We’re blowing up right now and that’s where you come in. We need people ready to hit the ground running, because Raycon is going places. Ready for the ride? Learn more at rayconglobal.com.
About The Role
Marketing acts as the forefront of our team, constantly pushing the boundaries for growth while simultaneously analyzing historical performance. As the VP of Marketing, you will be a critical part of the team and directly take the lead in making significant decisions related to marketing. You will report directly to the CMO.
This is a full-time position and includes a competitive base salary and benefits. The preferred location for this role is our New York office.
What We're Looking For
- Directly manage the efficiency and ROI of our retargeting and acquisition campaigns across digital and non-digital marketing channels
- Craft and execute the roadmap of marketing campaigns across a short-term and long-term schedule
- Oversee a team of ten team members across performance marketing and content
- Analyze KPIs related to marketing performance, media results, and promotional campaign results to forecast potential revenue tied to marketing efforts
- Direct the workstreams for our analytics team to review daily performance and generating weekly KPI reports
- Work cross-functionally across departments (such as CX, Finance, and Operations) to coordinate all processes needed to develop, implement, and execute effective strategies across all areas of marketing (paid, social, earned media)
- Identify growth opportunities and develop market entry criteria to size new market opportunities
- Bachelors degree preferred, preferably in a quantitatively-driven field such as Economics, Statistics, or Data Science
- 3-5 years of experience in the digital marketing field, preferably in DTC and consumer packaged goods
- Proficient with advanced Microsoft Excel skills
- Directly managed budgets over $10 million. You have managed projects across different teams with clearly articulated quarterly and annual targets
- You’re like us! You’re a self-starter, a go-getter, and get-it-doner. You thrive in fast-paced environments and like getting your hands dirty.
- You’re a numbers whisperer. You don't reach conclusions based solely on your gut, but consistently substantiate your decisions through data and statistics.
- You are not afraid of challenges. Taking large and calculated risks do not unnerve you and you embrace the responsibility.
- You combine your marketing expertise with a business mindset. You understand the broader picture and understand how marketing fits into it.
- You’re open-minded. To learning new things, being around new people, mentorship, feedback, and learning and growing in your role.
- You have passion. Maybe you’re an amateur pinball player, a writer, a car enthusiast, a side hustler. You know what it’s like to be a go-getter and you embrace it.
- You have a sense of humor. You know life’s too short to take yourself too seriously.
- Self-starters, doers and creatives with an insatiable desire to upend the status quo
- Culture junkies with an ear to the ground who are able to identify what’s hot right now and predict future trends
- People who care about their team members as much as the work they do
- The consumer electronics industry is massive, global, and growing!
- More specifically, the wireless audio industry will soon grow to a $100B+ market with fast growth as new technology is introduced
- 70%+ of smartphone users are still using wired earphones today
- Raycon has hit 1m customers and on track this year to hit 2m customers
