About the job
WEB MERCHANDISER - BELLA DAHL
THE COMPANY
Launched in 2010, LA based women’s apparel label, Bella Dahl, is known for creating ultra-soft women’s essentials that pull influences from the laid-back, Southern California lifestyle. We take pride in the quality of our product, with each and every item being hand-dyed, treated and quality controlled. Bella Dahl created its own exclusive fabrication and wash process called Tencera™. Bella Dahl is committed to creating premium designs and producing our collections with less impact to the environment. 60% of our lines are made with Tencera™, a fabric that is soft on skin and softer on the planet. Bella Dahl is currently sold at retailers worldwide including Saks Fifth Avenue, Bloomingdales, Revolve.com.
We are seeking an enthusiastic and eager to learn Web Merchandiser to own the site and email content strategy of the DTC business. This role is perfect for someone who is highly creative with analytical tendencies. The candidate should have a curiosity for UX to drive conversion and an understanding of how content plays a role in storytelling and brand building in the ecommerce ecosystem.
KEY RESPONSIBILITIES: Web Merchandiser
-Manage site content including- product uploads, navigation, homepage, categories, site banners, and landing pages- with a balanced approach to drive branding and conversion
-Design and deploy weekly emails, and partner with marketing and your ecommerce team to ideate and plan newsletter content and cadence.
-Oversee workflow of freelancers: graphic designer and copywriter
-Enable and disable sales and promotions
-Optimize site visual merchandising strategy to drive AOV and conversion
-Analyze and report on email and product performance making actionable recommendations for improvements
-Collaborate with Design team, Marketing team and Director of Ecommerce to innovate new storytelling concepts
REQUIREMENTS
2+ years experience in e-commerce working within the apparel space
Shopify experience a plus
Graphic design experience a plus
Able to turn data into actionable insights
Both analytical and creative
Brings solutions and a good attitude to problems
Well organized with excellent time management skills
Manage multiple competing priorities
Self leading and motivated
