SEO Manager
United States · Remote
Senior · Full time
Posted 3 years ago
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In one sentence, why is this job awesome?
Own the SEO and content strategy for one of the fastest growing pet websites in a company that's fully committed to SEO.
Pumpkin is looking for a results-driven SEO Manager (Remote) to support the DTC team’s ambitious growth goals. In this role, you’ll report to the Senior Growth Marketing Lead, as well as other key members of the DTC team to help drive site traffic and improve search rankings.

What You'll Do:

  • Work closely with the Senior Growth Marketing Lead to develop and implement successful SEO strategies - meta optimizations, content creation, data pulling, and trend research
  • Regularly conduct keyword research and provide marketers with recommendations to amend content, including metadata
  • Partner with our external SEO vendors to find areas of opportunity to continuously improve visibility and traffic to the websites
  • Develop and implement link building strategy (internal and external) to help build website authority
  • Keep up to date with trends and SEO best practices
  • Measure success using a variety of SEO resources including Google Search Console, Google Analytics, and AHRefs
  • Design, implement, and strengthen topically focused content sections to improve SEO performance and user engagement.
  • Stay current on emerging trends, SEO best practices and the latest algorithmic updates.
  • Hands-on experience in external link acquisition, preferably with established online content publishers or SEO agencies that serve such clients.

What We're Looking For:

  • You have 4+ years experience with SEO, preferably with startups and early stage companies
  • You’ve got the SEO best practices in your back pocket, and you’re looking to grow
  • You’re able to successfully juggle multiple initiatives and prioritize work effectively while meeting deadlines
  • You’re excited​ ​to​ ​be​ ​part​ ​of​ ​a​ ​growing​ ​team,​ take initiative, and drive results
  • You are proficient in SEO industry tools, such as SEMRush, Ahrefs, Majestic, Moz, Screaming Frog SEO Spider, BuzzStream, NinjaOutreach, Pitchbox, and Link Research Tools, etc.
  • Experience working within various Content Management Systems such as Wordpress, preferred

Bonus Points:

  • Strong content & copy skills to be a self starter (craft strong outreach emails, maintain & update content)
  • Strong knowledge of technical SEO skills
  • Data heavy skillset to present, report & understand SEO metrics at scale
  • Active in being up to date with latest SEO trends and knowledge (you participate in FB Groups, Slack Groups, are active on message boards, etc.)

What We're Offering:

  • Be a part of our mission to create a happier, healthier world for pets & their people
  • The opportunity to join a team where every team member has the autonomy and support they need to boss their role and make empowered decisions
  • Comprehensive health, vision, and dental insurance for you and your dependents
  • 401k + company match
  • Pumpkin Insurance and preventative care for every pet in your family
  • Flexible PTO
About Pumpkin:
We are on a mission to ‘Make the best pet care possible fur all’. Pumpkin is a rapidly growing pet care startup disrupting the $1.7B US pet insurance industry. Pet insurance is growing 17% YOY, yet only 2% of dogs and cats in the US are currently insured. We’re looking to change that so that every dog and cat can live the best life pawsible.
 
Our Culture & Values
Launched by Zoetis (ZTS), a Fortune 500 company that’s the world’s largest animal health company, Pumpkin is led by a team of engineers, product managers, marketers, data experts, designers, and customer care specialists who love and live for our pets – and for yours.
 
Pets Come First: Put what's best for pets at the center of everything you do
Trust the Pack: Help families make empowered pet care decisions
Jump Fences: If there’s a will, there’s always a way over them
Share Toys: Be generous with your gifts and amazing things will happen
Dig New Holes: Challenge conventions to create the future of pet health care
Pumpkin
the best treat is a healthy life
Size:  51-100 employees
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