What You'll Do:

• Research and evaluate new prospective growth marketing channels
• Build concrete launch plans that aim to quickly evaluate the potential of new marketing channels for new customer acquisition
• Work cross-functionally with product, creative, and legal to launch new channels from scratch
• Partner with our in-house creative team to deliver on-brand creative (ads, landing pages, emails) customized to each channel’s audience
• Analyze and report on channel performance
• Own ongoing optimization and growth of new channels

What We're Looking For:

• 5+ years of performance marketing, product management or consulting experience across a variety of marketing channels
• Proven experience launching new marketing channels from scratch such as Google Ads, Facebook, YouTube, TikTok, Taboola/Outbrain and Digital Audio (Spotify, podcasts, etc.)
• Expertise using A/B testing methods and developing hypotheses using data
• Experience with funnel optimization, from initial ad impression to landing page testing to lead nurture
• Early stage start-up experience scaling companies from Series A/B to C+
• Ability to glean insights from data. A rigorous, data-driven, and highly analytical mindset. Experience with Google Analytics, Mixpanel and other analytical tools
• Can-do, positive attitude; ambitious, curious, and growth/conversion mindset
• Basic to strong-level SQL skills
• Basic HTML and Javascript knowledge for tag implementation and testing
• Love dogs and/or cats!

Bonus Points:

• Experience with insurance, pets, healthcare or other considered product that requires education before purchase
• Creative skills - design and more advanced copywriting experience
• Experience with SMS, push, direct mail, etc.

About the Growth Team:

• There are 5 core pillars that guide the growth team:
• Data-driven decision-making: We make decisions based on data, not based on our gut feelings or opinions.
• Testing ≠ learning: Testing is core to our success, but never test for the sake of testing. Prioritize high-impact tests, but make sure you’re learning something new. A test that doesn’t win can also provide insights.
• Jump high: If you only aim for “good,” you’ll hit it. We relentlessly aim high, and we like to win.
• Strict prioritization: We don’t have infinite time. Rank the most important tasks and trim the rest. New channels are tempting, but it’s better to be experts in one channel than amateurs in 5.
• Share toys and celebrate the wins: Our team is stronger when we work together. There will always be wins in one channel that apply to others, and we’re better as a team.

What We're Offering:

• Be a part of our mission to create a happier, healthier world for pets & their people
• The opportunity to join a team where every team member has the autonomy and support they need to boss their role and make empowered decisions
• Comprehensive health, vision, and dental insurance for you and your dependents
• 401k + company match
• Pumpkin Insurance and preventative care for every pet in your family
• Flexible PTO