Paid Social Senior Manager

About The Company 

In 2008, Gwyneth Paltrow launched goop, a lifestyle platform dedicated to keeping its readership informed and inspired with tightly curated content and products. goop's expert tastemakers advise and contribute on everything from fashion, wellness, and travel, to recipes, parenting, and cultural issues. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice. 

With a highly engaged and loyal customer base already in place, the goop platform is rapidly expanding to include branded events, retail stores, pop-ups, a Netflix series, and an ever-growing lineup of goop private label products in addition to multi-branded shopping. The company boasts diverse and rapidly growing revenue streams across ecommerce, ad sales, retail, and experiences. goop is headquartered in Santa Monica, CA. 

About You 

As goop’s Paid Social Senior Marketing Manager, you will operate with a data driven mindset and an agile/always testing and iterating operating mindset, as we look to increase the impact that paid social channels have on the business. 

About the role

This is an exciting opportunity with a growing team at an established pioneering brand. The Paid Social Senior Marketing Manager will be responsible for the front-line management of key Paid Social channels.

• Responsible for setting all channel targets and reporting out on performance on a weekly basis. 
• Responsible for managing the always on testing roadmap. 
• Responsible for all media buying efforts. 
• Responsible for all targeting strategy and execution efforts. 
• Responsible for managing the creative development pipeline. 
• Responsible for optimizing the site landing page experience. 

Qualifications & Experience 

• 6+ years of digital marketing experience, with at least 3 years of hands on Paid Social experience. DTC experience a major plus. 
• Bachelor’s degree. 
• Analytical and strategic thinker comfortable with measuring campaign performance and finding areas of opportunity using existing data. 
• Experience operating in an agile always testing and learning operating environment. 
• Extremely detailed oriented and organized, able to manage multiple projects to meet deadlines. 

FAQ 

• Compensation: Competitive Market Salary DOE + Equity + Generous Benefits Package 
• Perks: Generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful work space in Santa Monica 
• Work Philosophy: The company believes in balancing in-person collaborative work with productive remote work. Once regulations comfortably allow, goop will implement a hybrid work program. Schedule and timing may vary by team and role. goop's policies may change as the company's business needs continue to evolve.  
• Location: The company is 100% remote for now, but this role will be expected to be in-person in accordance with goop’s hybrid work policy once in the future. 
• Type of Hire: This is a Full-Time Exempt Staff position. Temporary employment candidates, consultants and placement agency candidates will not be considered. 
• Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role. 
• Application Requirements: All applicants will be reviewed through LinkedIn submission. Direct submissions to the People Operations Team members will not be reviewed separately. 

goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.