Job Description

The Prenatal Product Marketing Manager plays and integral role in maximizing the commercial impact of Myriad Women’s Health (MWH) prenatal products. The Marketing Manager will collaborate with the overall marketing team and sales leaders to develop and execute downstream marketing strategies that drive brand awareness, lead generation, and utilization of the prenatal tests across patients and providers.

Responsibilities

Drive marketing mix to promote prenatal portfolio and generate leads (40%)

• Execute marketing strategy, leveraging communication channels that are most relevant to our key segments including the sales team, traditional and digital media, and other stakeholders (MD’s, Genetic Counselors, clinical staff or clinic administrators, advocacy groups)
• Develop and track strategy success through agreed-upon metrics; suggest improvements based on analytics; develop and implement communication plan on metrics
• Support awareness and demand generation programs (e.g. PR, advertising, tradeshows, direct marketing) for existing products and new product launches
• Collaborate with sales directors and area managers to provide materials and education to field sales teams

Support product launches (30%)

• Develop deep insights about our providers and patients and their journey throughout the prenatal screening process; coordinate and participate in market research to support marketing programs
• Utilize insights to partner closely with the Women’s Health Clinical Marketing, Product Development, Medical Affairs and Customer Success teams in the development of provider and patient innovations and improvements to drive volume growth and retention
• Maintain competitive insights to influence product positioning and development

Day-day execution (20%)

• Collaborate in re-branding marketing materials
• Work with Marketing Cloud team and Digital Marketing Manager to setup campaigns in salesforce
• Monitor internal and external resource progress on initiatives
• Manage budgets, vendors, and purchase orders

Personal development (10%)

• Proactive in building relationships across the company
• Access and use industry resources; bring new ideas, process improvement opportunities, or agencies to the to the organization to keep up with marketing trends
• Attend sales meetings
• Coordinate with sales to visit customers to learn about customers’ evolving environment and sales process/tactics

Required Qualifications

• Bachelor’s degree required; MBA or relevant advanced degree is preferred.
• At least 4 years’ experience in healthcare marketing preferred
• Experience is desired in brand management, strategic plan development, relationship building, execution of tactical plans, project management, and cross-functional work
• Ability to multi-task and work in a fast-paced environment to meet deadlines
• Willingness to take risks; innovative spirit

Preferred Qualifications

• Experience in DTC marketing (preferably in the consumer genetics space)

Success Factors

• Test volume
• Leads generated
• Tracking system/dashboard setup and metric communication
• Product launch readiness – marketing materials delivered on time
• Proactive collaboration with enterprise and cross BU functions to maximize success
• Tasks completed on time
• Introduce at least two new ideas, agencies, or process improvement opportunities to the team
• Attend at least one area sales meeting
• Visit at least one customer per year

Physical & Lifting Requirements

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• While performing the duties of this job, the employee is frequently required to sit; talk; or hear.
• The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop; kneel; or crouch
• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision and depth perception.

About Us

Myriad Genetics Inc., is a leading personalized medicine company dedicated to being a trusted advisor transforming patient lives worldwide with pioneering molecular diagnostics. Myriad discovers and commercializes molecular diagnostic tests that: determine the risk of developing disease, accurately diagnose disease, assess the risk of disease progression, and guide treatment decisions across six major medical specialties where molecular diagnostics can significantly improve patient care and lower healthcare costs. Myriad is focused on three strategic imperatives: maintaining leadership in an expanding hereditary cancer market, diversifying its product portfolio through the introduction of new products and increasing the revenue contribution from international markets. For more information on how Myriad is making a difference, please visit the Company's website: www.myriad.com .

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender,national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

Please answer all questions completely. Please do not provide any information not specifically requested on this Employment Application form.

Organization

At Myriad, our goal is to make a difference in patients’ lives and our work has been guided by this mission throughout the Company’s history. Myriad is focused on revolutionizing patient care through the discovery, development and marketing of transformative molecular diagnostic tests that address pressing clinical needs across multiple medical specialties. Since 1991, Myriad has invested heavily in educating patients and healthcare professionals about the role genes and proteins play in disease. Millions of patients have already benefited from Myriad’s tests, which helps healthcare professionals better manage and tailor medical care. Today, Myriad continues this strong tradition. We are expanding our reach and increasing our impact on patient care by introducing new molecular diagnostic and companion diagnostic tests for a growing number of diseases.