About the job

One in four women will get an abortion in their lives, but the treatment today is inaccessible, expensive, and incomparably stigmatized. We’re revolutionizing access to this common yet underserved need by providing direct delivery of the abortion pill through a safe and supportive telemedicine platform. We’re starting with the most underserved health need today, with ambitious plans to expand from there. At Hey Jane, we trust our patients and honor their choices, while empowering them to live their best lives. We seek to build a community that celebrates and validates individual experiences, and to normalize and prioritize access to essential healthcare.

As a Brand Marketing Manager, you’ll use powerful brand storytelling to make meaningful connections with prospective patients and the broader market. You’ll make Hey Jane a brand people love. This role reports directly to Hey Jane's Head of Marketing.

In this role, you will

• Lead the strategic planning and execution of integrated marketing campaigns to cost-effectively generate brand awareness, adoption, and loyalty

• Own the evolution of Hey Jane’s brand positioning and messaging

• Oversee the development of brand and campaign assets, including brand identity, written content, photography, video, and ad imagery

• Work with growth marketing, and third-party players, to amplify Hey Jane’s brand message across channels (social, podcasts, out-of-home, TV, print, etc.)

• Build an active community of brand evangelists

• Create digestible reports proving campaign results

About you

• Savvy cross-channel marketer, hungry to make an impact

• Aptitude for creative brand-building tactics: activations, community engagement efforts, viral content

• Excellent storytelling skills to create content that deeply resonates with our audience

• Experience with a B2C, brand-driven company

• Project management rockstar, with the ability to rally cross-functional teams around a campaign plan

• Experience managing external talent, consultants, and/or agencies

• Sharp eye for design, informed by market insights

• Strong muscle for data analytics to measure success

• Experience building partnerships with other brands and influencers

• A self-starter who can work both independently and collaboratively

Bonus points

• Experience in healthcare or women’s health

• Experience at a DTC company

• Experience at a small startup

• Experience as a content marketer

• Experience with Webflow

• Experience as a people manager

• Experience as a community organizer

Join Hey Jane's team on the ground floor

• Leveling and compensation is negotiable

• Generous equity options are available

• Work entirely remotely

• Enjoy semi-annual retreats, domestically and internationally

• Work with a bright, growing team from top institutions

• Be one of the company's first 10 employees