About the job

ABOUT US:

Built around our mission, we started Athletic Greens more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Originators of the Essentialist Nutrition movement, our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health.

AG1 is made from the highest quality ingredients, in accordance with the strictest standards and obsessively improved based on the latest science. 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. Optimized for athletes, life-letes, and everyone in between. Vegan, Paleo, and Keto-friendly. One scoop or travel packet, 8 ounces of water. Every day. That's it.

Our mission is to empower people to take ownership of their health.

THE ROLE:

We are looking for a self-motivated Sr. Director of Brand Activations who is passionate about creating unique, breakthrough consumer and audience experiences. This role reports to the VP of Brand, and oversees off-platform brand executions, including organizational marketing partnerships, media partnerships, PR, experiential and talent activation. Brand Activations will be a key strategy for Athletic Greens as we become a more culturally relevant and recognizable brand. The leader of this team should have both creative and operational leadership capabilities, and to thrive while driving collaborative, cross-functional efforts.

WHAT YOU’LL DO:

• Work cross-functionally with other leaders in the Marketing, Product and Partnerships teams to guide activation strategy and execution.
• Manage team of activation managers who will more directly oversee executions.
• Build a talent management and activation function with Athletic Greens to foster stronger relationships with our top-tier ambassadors and ensure creative and strategic excellence in our executions with them.
• Provide creative management and oversight of major media and B2B partnerships.
• Manage external vendor relationships for brand-building PR.
• Manage relationships with key third-party organizations like not for profits, teams and leagues.
• Set strategy and guidelines for our Partnerships team to keep business-building relationships on brand.
• Set roadmap to increase cultural awareness and brand love through activations that break through the noise.

THE REQUIREMENTS:

• 8-11 years of experience within Brand Marketing.
• 4+ years of Leadership/Management experience within Brand Marketing, with a proven track record of innovative work for culturally relevant publishers or brands.
• Experience working in social and digital-focused brands.
• Experience managing relationships with top tier talent.
• Understanding of experiential landscape and best practices.
• Knowledge of influencer marketplace and how to leverage for amplification of brand stories.
• The ability to thrive in a fast-paced environment with a consistent “can-do” attitude.
• A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc.
• Strong attention to detail and a proven ability to manage multiple work streams at once.
• Strong interpersonal, written communication, and organizational skills.
• A full life outside of work with personal passions and hobbies!
• DTC Experience strongly preferred.

WHAT’S IN IT FOR YOU?

• A 100% remote working environment, which has been implemented from day one.
• An immensely strong company culture that is enforced through the hiring process ensures values alignment and a highly collaborative team.
• 90% premium coverage for top medical, dental and vision plans.
• A mission-driven approach to each and everything that we do, with an overall goal to significantly improve our customer's health and wellness.
• Paid maternity and paternity leave to allow you to spend time with your new family.
• Top of the market salary and performance incentive structure with “blue sky” upside potential.
• A monthly fitness class credit to support you on your health and fitness journey.
• Annual company-wide retreats and quarterly dept-wide meetups (COVID permitting).
• A 401k plan with company-matching because life is an opportunity and we care about your future.
• Paid holidays + an unlimited vacation policy to ensure you have a healthy work-life balance.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to the Athletic Greens mission each and every day.
• A brand new company laptop and a generous home-office budget so you can work your best.

Athletic Greens is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Visit our Athletic Greens Careers Page

to view all active openings & apply

https://apply.workable.com/athletic-greens-hiring/