Femtech Jobs
Lead UX Writer
Posted 9 days ago

Flo is the most popular health & fitness app globally, used by 190+ million women around the world, with 41 million monthly active users. 

At Flo, we’ve created a unique mobile product to help women put themselves first. Using the power of data science, AI, and the knowledge of 80+ medical experts, Flo supports women during their entire reproductive lives and provides curated cycle and ovulation tracking, personalized health insights, expert tips, and a private community to share questions and concerns.

We're looking for a UX writer to join our team who'll be responsible for our voice on the front-line, creating and curating user-interface content across the Flo app to develop a two-way conversation with our customers.

You will be joining at an exciting period of growth for the company. That’s why we need someone who sees the product through the users eyes and will champion the importance of strong, consistent messaging. Someone who can bring creativity and clarity to every touchpoint and can interpret complex concepts in an understandable and human way.

What you'll be doing:

  • Writing clear, helpful and concise user-interface text across the user journey
  • Connecting the dots between products and platforms, identifying cross-over and finding solutions that create consistency
  • Acting as the point of contact and source of expertise for user experience writing and suggesting ways to improve existing processes
  • Working with product managers and engineering developers and business owners to define and deliver the best experience
  • Proactively seeking areas for improvement, communicating across teams and streams to find solutions
  • Working closely with Localisation to ensure messaging and tone of voice is kept consistent across all languages
  • Collaborating closely with designers, product managers and content editors
  • Evangelising readability, usability and creativity
  • Helping colleagues to become better writers by sharing best practice, collaborating, training

What we're looking for: 

  • Your portfolio speaks for itself. You've got several years experience of UX writing and have the projects to prove it
  • You know the importance of creating clear flows and consistent experiences while making sure that all user interactions are initiated with the same voice
  • You can make everything friendly, from call to action buttons and help messages to push notifications
  • You enjoy demystifying complex jargon, processes and language into something everyone can understand.
  • You’re highly collaborative and have the ability to communicate your ideas clearly backed up with rationale 
  • Highly curious, you value the importance of user research and you learn through experimentation and testing.
  • Understanding what is practical and what causes problems, you can form proposals around these constraints and opportunities
  • You adapt your tone so that it's just right for every stage along the user journey


  • Competent with Figma and Invision and the ability to create and contribute to prototypes
  • Experience working in an agile, start up environment 

Behavioural competencies:

  • Organised
  • Meticulous
  • Collaborative
  • Responsive 
  • High quality standards
  • Supportive and open minded

Work Experience

  • 3+ years of experience. Strong portfolio, preferably with mobile products


We believe in supporting our employees both at and away from work, and we really value a healthy work-life balance.  Our benefits package includes:

  • Opportunity to participate in the company salary sacrifice pension scheme with 5% company match
  • Life Insurance at 4x salary
  • Bupa private medical insurance for you and your family
  • 25 holidays per year on top of public bank holidays
  • Hybrid working setup for the most optimal work-life balance for you
  • State of the art parental policies (6 months of fully paid maternity leave and 1 month of fully paid paternity leave)



The strength of Flo is built on the capability of its talent. In recognition of this we offer:

  • Top of the market salaries
  • Career growth, progression and promotion opportunities
  • Eligibility for annual salary increases
  • Company equity grants through Flo’s employee share option plan (ESOP) eligible to all employees

Flo is an international team of highly skilled top talent. We have ambitious and challenging objectives and are committed to granting our team the freedom to explore. Our core cultural values are based on engaging teamwork, continuous improvement, and smart transparency. Our mission fuels our everyday work, and we’re proud of the impact we’re making. 

Build the future of women’s health with us.

Diversity Statement:

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

Flo Health
Flo is an AI-powered women’s health app.
Size:  101-250 employees
Funding Level:  Early-stage Startup
Total Amount Raised:  25.5 M
Year Founded:  2016
Founders Fund
Flint Capital
Elysium Venture Capital