Performance Marketing Manager
New York City, NY +1 · Remote
Mid-level · Full time
Posted 3 years ago
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ABOUT EVERY MOTHER
Hi, we’re Every Mother. We’re a research backed wellness partner for mothers with the goal of helping women everywhere name and address the natural changes that come along with motherhood. Currently, we offer a subscription exercise product that is safe and effective for mothers of all ages and stages. 
 
Our product has been clinically proven to resolve a common health issue, diastasis recti, and has been studied by leading health institutions such as the Hospital for Special Surgery and Weill Cornell Medicine. We’ve been featured on NPR, Good Morning America and Women’s Health, and we’re backed by leading investors in NYC including Courtside Ventures, Techstars, and Serena Ventures.
 
We are committed to creating a health and wellness resource and community for mothers everywhere, and we need your help to make it happen!
 
THE ROLE:
The Performance Marketing Manager will be responsible for a mix of digital media channels and own channel execution, optimization, and testing. You will partner closely with our Director of Growth to develop and implement channel strategies that drive incremental growth in line with our revenue and CPA goals. You will own the operations and performance of these channels, encompassing everything from recommendations to execution to analysis.
 
We’re looking for someone who understands our product and product lifecycle in-depth and can speak the language of digital marketing to transform strategy into a best-in-class digital go-to-market execution while keeping various audience segments in mind. The ideal candidate will be curious and performance-led and excited about analyzing data, as much as they are about creative storytelling. Channels will include a mix of the following (but not limited to): paid social (Facebook, IG, Pinterest, TikTok, etc), Youtube, web retargeting/prospecting tactics, podcast ads, and programmatic display. Work needs to be done with both quality and speed. You will report to the Director of Growth.

RESPONSIBILITIES:

  • Day-to-day management of paid media channels, including budget allocation and optimization, as well as collaborating with our agency partners
  • Responsible for execution of creative briefs, campaign assets, asset management, and handoff process to media partners
  • Manage the paid media budget to spend and CPA goals and communicate budget efficiencies and run rate status 
  • Report on performance analyses and deep dives; candidate will own an area of monthly reporting in partnership with the Director of Growth 
  • Develop a pipeline for experimentation & innovation across marketing channels, audience targeting, and messaging, using A/B and multivariate tests to test hypotheses.
  • Partner with internal teams including Brand, Customer Insights, Retention, and Product to align with and help drive improvements in many facets of the business
  • Be a subject matter expert on your owned channels; tay up-to-date on industry trends, beta launches, and platform changes
  • Own end-to-end projects through clear cross-functional communication and diligent management of timeline and milestones

QUALIFICATIONS:

  • 4 years of experience in digital advertising with a focus on performance marketing, creative development, and optimization [Facebook, Instagram, Display, YouTube, etc.]
  • A full-funnel channel practitioner; the right person for this role is not just experienced with social and digital marketing execution but knows the intricacies of each channel and hacks to success 
  • Knowledge of the digital media landscape, experience with key media metrics and measurement, and a demonstrated excitement for performance marketing
  • Successful ability to wear multiple hats - tactical planning, strategic execution, cross-functional relationship management, and analytical skills
  • A go-getter with a positive attitude who thrives in supporting cross-channel platform strategic campaigns
  • Excellent track record of managing multiple projects and campaigns simultaneously with high ROI 
  • Organizational skills, great attention to detail, willingness to be flexible and able to lead workstreams

PREFERRED QUALIFICATIONS

  • Knowledge of the current privacy landscape and best practices to manage it (iOS 14.5, 3rd Party Browser restrictions)
  • Direct to consumer/subscription brand experience
WHY YOU WANT TO WORK HERE
Every Mother is committed to realizing a world where every mother has the information and resources they need to thrive. To do this requires a team that reflects the diversity and strength of the community we serve. Our values demand that we are always working together to build a diverse team where everyone feels belonging and connection. 
 
We are driven forward by a love of our mission and a love of the work that gets us closer each day. We are a community that supports each other to grow, learn and take risks. If you want to change the world and be around people who think you can do it, consider a career with Every Mother.
 
Apply here today.
https://jobs.lever.co/every-mother/f7e3dc00-c4ea-41ab-8275-a8f9460a9116/apply
Every Mother
Every Mother is designed for women at all stages of motherhood.
Size:  1-10 employees
Funding Level:  Early-stage Startup
Total Amount Raised:  $1.5 M
Year Founded:  2013
Investors
Techstars
Techstars Ventures
Serena Ventures
Courtside Ventures
Techstars New York City Accelerator
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