Email and SMS Coordinator
Philadelphia, PA +1 · Remote
Junior +1 · Full time
Posted 3 years ago
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PURPOSE & JOB SUMMARY

Support the Digital + Ecommerce Team in building, deployment, and testing of email and SMS marketing campaigns.

Responsibilities: 

  • Work closely with the Ecommerce Manager to oversee the marketing content calendar
  • Draft content for email and SMS channels that follows established brand guidelines
  • Collaborate with the Creative Team and Brand Comms Team to obtain all necessary assets for all email marketing campaigns
  • Manage the testing, building, and deployment of all email & SMS campaigns
  • Proactively propose new A/B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance
  • Weekly and monthly reporting on email & SMS performance metrics
  • Perform list segmentation and hygiene where appropriate along
  • Leverage data-driven segmentation and personalization
  • Improve email engagement through KPIs through regular A/B testing and automation
  • Monitor open rates and sending domain reputation
  • Weekly meetings with Digital Team to discuss performance and strategies 
  • Support other lines of business with any email marketing needs
  • Perform other duties as assigned

Requirements:

  • We’re looking for candidates who have a passion for writing and digital organizing. 
  • Ideal candidates will have 2+ years of experience drafting engaging online content, preferably in an ecommerce setting. 
  • Experience with SMS content writing and production is strongly preferred, but not required. 

Additional qualifications: 

  • Must be a strong writer, editor, and proofreader
  • Experience drafting short-form content
  • A sense of creativity and a willingness to try new things
  • A strong sense of teamwork
  • College degree (in Communications, Marketing or related field preferred but not required)
  • 2+ years of experience in the e-commerce industry
  • Must be comfortable moving at a fast pace
  • Highly self-motivated, team player, reliable
  • Experience using Email and SMS Service Providers (Bronto, Square,  or Attentive experience is a plus)
  • Strong communication skills, grammar, and attention to detail
  • Understanding of best practices for email accessibility and deliverability.
  • Knowledge of CAN-SPAM and other email compliance regulations.
  • Must have a love for Email and SMS marketing
La Colombe
La Colombe Coffee operates as a coffee roaster company.
Size:  101-250 employees
Funding Level:  Early-stage Startup
Total Amount Raised:  $28.5 M
Year Founded:  1994
Investors
Goode Partners
Hamdi Ulukaya
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