Corporate Partnerships Activation Manager
Boston, MA
Entry Level +2 · Full time
Posted 3 years ago
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The 17-time World Champion Boston Celtics are seeking an activation professional. The responsibilities will include implementing assigned partner assets such as in-market/in-arena activation, branded content creation, social media campaigns, online and retail promotions, community-based programs and event planning/execution. This position will work closely with the Partnership Sales, Partner Development, Ticket Operations and Community Engagement groups to ensure we are delivering best-in-class fully integrated partnerships.

Responsibilities Include:

  • Serve as the day-to-day contact for execution and fulfillment of assigned Corporate Partners

  • Liaise with partner contacts to develop and deliver effective and measurable marketing partnership platforms, by handling expectations, presenting timelines, and ensuring contract fulfillment

  • Lead the planning and execution of all assigned partners' contractual elements, including traditional media assets, digital and social platforms, in-market promotions, in-stadium activation, hospitality, experiential, and community programs

  • Work across the Celtics business channels to help craft and execute pre-season planning sessions, action plans and all marketing, media, social, digital community relationships, promotions, and events for assigned accounts

  • Generate and present annual activation strategic plans and season recaps for all partners assigned

  • Focus on providing measurable results that demonstrate value for our Corporate Partners

  • Handle tracking and reporting value of partnership initiatives & objectives

  • Strive to achieve or exceed organization and department renewal revenue objectives

Requirements:

  • Bachelor’s degree preferred

  • Proven experience in corporate partnership activation or premium service, preferably for a team, league, property or sports marketing agency

  • Knowledge of partnership platforms, including content, social media, community engagement, branding, and in-market activation

  • Excellent verbal and written skills to drive communication with internal teams and external clients

  • Willingness to be an outstanding teammate

  • Ability to multitask and adapt to changing business environments and circumstances

  • Open to travel as needed for out of market activations and meetings

  • Strong time management, customer service and organizational talents

  • Proactive individual available to work nights, weekends and potentially holidays depending on the needs of the department and NBA schedule

Boston Celtics
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