Buzzer is a new mobile-only platform that provides curated short-form access to live sports content so fans never have to miss a moment. We are seeking an experienced Director of Marketing who can effectively balance brand strategy and marketing campaign execution to launch and scale Buzzer’s direct-to-consumer reach, especially to Gen Z and Millennial users. Equally important, this candidate must be experienced in driving growth within a start-up environment, focusing on the structures, team development and resources required to drive quality installs quickly and responsibly. 

The candidate will be responsible for codifying and amplifying Buzzer’s brand with end consumers, delivering on product marketing with B2B partners, driving user acquisition and engagement, including channel strategy development and execution of app download campaigns, owning the P&L including results-based evaluation of key initiatives and media planning, and cross collaboration with other groups to test new features and tactics to meet growth targets. Ultimately, this leader will define Buzzer’s earliest launch campaigns across creative, communications, channel strategy (including social, email, podcast and other content creation), media planning, PR integration and campaign execution to set the foundation for future marketing growth and iterations.

This person must have a strong understanding of the current sports media landscape and a passion for sports in general to establish Buzzer’s positioning and build community among consumers and the industry. As the leader of an evolving team, this individual must be values-led and prepared to create an internal talent and partner plan to invest in the growth and success of our people. Buzzer is presently a fully distributed company, which will require this individual to be collaborative, proactive, and comfortable working remotely. The candidate will report directly to the CEO and Founder, as well as work very closely and collaboratively with business leaders across Design, Product, Business Development, Partnership Management, Operations, Engineering and others to ensure success. 

Required Qualifications

• 10+ years of experience of successful marketing strategy and execution resulting in tangible user growth and positive brand sentiment

• Experience developing and evolving a brand at an early stage company with proven growth in awareness and consumer adoption

• Experience managing the brand strategy and activation of a D2C company

• Experience working directly with Brand and Creative teams to deliver on messaging, creative development, and positioning targets

• Experience as a marketing leader or active advisor to an early stage consumer technology and mobile applications (iOS and Android)

• Experience marketing products and services in the sports industry, both to consumers and B2B product marketing 

• Agile and fluid marketer with test and learn mentality to rapidly iterate on findings

• Results-oriented with a proven record of performing against aggressive growth targets

• Experience defining and managing a marketing budget across various channels

• A track record of building high-performing teams - attracting, developing, and retaining the best marketing talent

• Strong oral and written skills with the ability to present ideas, insights and results to senior management and the broader team

Preferred Qualifications

• Experience launching new products to market

• Direct-to-consumer platform and/or streaming product experience a plus

• Experience analyzing attribution and analytical tools to understand strategy efficacy (experience with Looker is a plus)

• Driven by consistent reflection and data analysis to continuously improve the Buzzer product experience

• Ability to think creatively and succeed in unconventional environments

• Ability to gain internal support, operate independently with limited supervision and feedback, and establish a solid working relationship with senior management and department heads

About Buzzer

Buzzer delivers the moments that matter to you most.The platform offers a seamless user and viewing experience by aggregating and organizing live sports streaming rights into one cohesive and accessible mobile platform and allowing its users to set up customized alerts based on their preferences. The app is personalized for fans and will be authenticated through existing subscriptions or secure micropayments to buy only and exactly what they want to watch. Buzzer recently raised a Series A investment round that included notable athlete investors such as Michael Jordan, Naomi Osaka, Patrick Mahomes, and Sabrina Ionescu. 

We celebrate our community of fans who are fueled by their passion for sports. Founded in New York, our growing remote team is driven by our commitment to diversity, equity and inclusion to create more opportunities for communities of color. This is how we bring people together.

Our values represent who we are and what we stand for: level the playing field, build bridges, be transparent, celebrate human achievement and practice steward leadership. 

Buzzer offers competitive benefits such as:

• Unlimited PTO

• 16 Weeks Paternity/Maternity/Adoptive Leave

• Medical, Dental and Life Insurance (including an HSA)

• Learning & Development and Work-from-Home stipends 

• 401k retirement opt-in savings through Empower 

Buzzer is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

About Strive: Buzzer’s Commitment to Social Impact

Strive is an intentional and impactful initiative that will utilize Buzzer’s unifying platform to invest in equitable outcomes for Black, Indigenous and People of Color. Buzzer is dedicated to leveling the playing field through our company’s mission, values, product and financial tools in order to create more opportunities for communities of color. Strive will serve as that vehicle for Buzzer to drive positive change and outcomes in our society.

Our Strive Impact Model is designed to invest in these communities through three strategies:

●      Equity: 1% of the company’s equity will be protected and allocated to ‘leveling the playing field.’ This fund will ensure that Strive is prioritized and scales at the same rate of our growth. The reinvestment will support Strive’s mission, partners and causes. As our investment in this area grows, the company grows.

●      Net Profits: 1% of net profits will be reinvested into partnering non-profits focused on enhancing and empowering Black communities and communities of color. This near-term solution is meant to partner and contribute to impactful organizations that are providing resources and support for our future leaders and customers.

●      Consumer Engagement: Invite participation and engagement from each and every Buzzer customer to effect change through partnerships with non-profit organizations aligned to Strive's mission and vision. The ambition of this commitment is to leverage the Buzzer product to highlight opportunities for consumers to engage with and learn about organizations that are investing in communities of color.

Buzzer is proud to share that our first product was the Strive Mentorship program, a global mentorship program connecting over 500 industry professionals with over 500 Black college students predominantly from Historically Black Colleges and Universities (HBCUs) and other universities. This mentorship program ultimately inspired the Strive initiative and represents our ambitions to lead by doing the right thing for our potential customers, partners, and employees.

Join our community:

Discord: https://discord.gg/Sh5YsWt7

Website: www.buzzer.com

Twitter and Instagram: @buzzer