Head of Content Marketing
New York City, NY +1 · Remote
Expert · Full time
Posted 3 years ago
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We’re looking for a Head of Content marketing to educate and entertain the millions of collectible enthusiasts and investors nationwide with engaging content inspired by some of the rarest most valuable assets in the world (and the incredibly unique stories behind them).

About Us

Our mission is to democratize alternative asset investing by providing access, liquidity, and transparency to markets that have traditionally only been available to a select few. Now, anyone can build their portfolio of rare, unique, and interesting collectible assets.

Rally is a first-of-its-kind platform where members can have an investment interest in unique, high-value collectibles. Over time, you can build an investment portfolio of collectible items. Here’s how it works. First, we source, verify, and acquire the most noteworthy items from collections and individuals all over the world. Then, we turn that item into a “company” via regulatory qualifications and split it into equity shares. Next, we open an “initial offering” where investors of all backgrounds can purchase shares. And finally, after 90 days, investors have the opportunity to sell shares or add to their position on periodic trading days through registered broker dealers.

The Role

We're a platform comprised of collectors from age 18 to 80, all of whom have one thing in common: an emotional connection the assets in which they've invested. To this point, we've let those assets tell their own story through low-touch engagement with our users. Now, it's time to make content a focus via video, audio, static and written content, and then put that in front of current & future users in the most effective possible way. We need a motivated ambitious creative to own that process start to finish, build a team, and lead the effort from concept to execution

You Will

  • Give Rally a recognizable voice across channels, and unique to individual channels when necessary
  • Build a content plan across channels and work with the c-suite to hire for individual roles across those channels
  • Curate, storyboard, and execute content to be posted across all content platforms
  • Devise a scalable content process that can grow with the team
  • Work with company leadership to navigate roadmaps, plan budgets, and contribute to brand strategy 
  • Create non-traditional moonshot concepts along with standard content to test the waters on new avenues of direct to consumer marketing
  • Work with the product team to implement content updates in-app that match our most successful campaigns
 

You Have

  • 4+ years of experience within a brand, a content team, or managing an editorial space
  • A history of project managing the design and distribution of content and a strong content campaign portfolio
  • A history of forecasting trends and effectively using intuition to make quick, keen editorial decisions
  • An ability articulate complex concepts in a concise, easy-to-understand manner
  • An ability to adapt quickly and work independently in a fast-paced environment with shifting constraints and some regulatory oversight
  • Experience juggling multiple work streams with tight schedules
  • Bonus Points: an understanding of / interest in investing in equities, options, collectibles, or cryptocurrency (not required)

Benefits

  • Health, dental, and vision insurance
  • Life and disability coverage

Inclusion

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply.

Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us. We will treat your request as confidentially as possible. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Rally
Rally is a platform for buying and selling equity shares in collectible assets, enabling anyone to invest in one-of-a-kind collectibles.
Size:  11-50 employees
Funding Level:  Mid-stage Startup
Total Amount Raised:  $59.0 M
Year Founded:  2017
Investors
WndrCo
Accel
Anthemis Group
Alexis Ohanian
Upfront Ventures
Global Brain Corporation
Raptor Group
Relay Ventures
Nasir Jones
LionTree
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